SUNRISE: A Strategic Investment that Strengthens Morocco’s Position in the Textile Industry
Rabat, Thursday, March 21, 2025
The project will create 7,000 direct jobs and more than 1,500 indirect jobs.
An investment of 2.3 billion dirhams aimed at enhancing the competitiveness of the national textile sector.
On Thursday, March 20, 2025, in Rabat, the Head of Government, Mr. Aziz Akhannouch, presided over the signing ceremony of an investment agreement with the Chinese group "Sunrise," a global leader in the textile sector. This initiative aims to strengthen the competitiveness of the textile industry in Morocco and consolidate the Kingdom’s position as a regional leader in the sector, in line with the enlightened vision of His Majesty King Mohammed VI, may God assist Him.
As part of this project, which involves a total investment of 2.3 billion dirhams, two industrial units will be established in Skhirat and Fez. These units will contribute to the creation of an integrated textile supply chain, generating 7,000 direct jobs and over 1,500 indirect jobs while reinforcing Morocco’s position in global value chains.This investment will play a crucial role in facilitating the local supply of yarn, fabrics, and ready-made garments for Moroccan companies. It will help reduce lead times and logistics costs, enabling businesses to fulfill international orders directly without intermediaries. This will enhance the sector’s efficiency in Morocco, strengthen the competitiveness of national companies, and expand their access to new markets.
In his speech on this occasion, the Head of Government stated that this major project reflects the excellence of relations between Morocco and China, driven by the strategic vision of His Majesty King Mohammed VI, may God glorify Him, and His Excellency Xi Jinping, President of the People’s Republic of China. It also reaffirms foreign investors’ confidence in Morocco and solidifies the country’s position as a regional leader in the textile industry.
The Head of Government emphasized that this investment agreement with the Chinese group "Sunrise" will have a positive impact by creating 8,500 jobs, aligning with the government’s strategy, which places significant importance on employment promotion.
The signing of this agreement marks the culmination of a series of constructive meetings between the two parties, the most recent of which took place in Shanghai in September 2024, when the Head of Government met with the President of the "Sunrise" Group, which has subsidiaries in several Asian countries.
This investment agreement was signed on the Chinese side by Mr. Xu Lei, President of the Sunrise Group, and on the Moroccan side by Mr. Abdelouafi Laftit, Minister of the Interior; Mrs. Nadia Fettah, Minister of Economy and Finance; Mr. Nizar Baraka, Minister of Equipment and Water; Mrs. Fatima Ezzahra El Mansouri, Minister of National Territory Planning, Urban Planning, Housing, and City Policy; Mr. Younes Sekkouri, Minister of Economic Inclusion, Small Business, Employment, and Skills; Mr. Ryad Mezzour, Minister of Industry and Trade; Mr. Azzedine El Midaoui, Minister of Higher Education, Scientific Research and Innovation; Mrs. Leila Benali, Minister of Energy Transition and Sustainable Development; Mr. Karim Zidane, Minister Delegate to the Head of Government, in charge of Investment, Convergence, and Evaluation of Public Policies; and Mr. Fouzi Lekjaa, Minister Delegate to the Minister of Economy and Finance, in charge of the Budget. The signing ceremony was also attended by Mr. Ali Seddiki, Director General of the Moroccan Agency for Investment and Export Development.
